By using our brand capital letter, “L.” we wanted to create something sentimental & easily identifiable by our LILIT. Woman. This monogram design shows an interlocked ‘L’, which represents our LIT. Crew that has gone through different challenges together as a team and that we're here to make a statement.
Ensuring we have our unique monogram onto all our outfits as a milestone piece, we also have other essential outfits that you can wear reversibly, so TWO ways - at your own terms!
The idea started organically with how each and everyone of us believe in the potential of LILIT. for the years to come. We are super excited on where we are now without realising we just turned 2! We want to make a mark in the world & this excitement is powered by ongoing support from our LILIT. Women.
- Minluna, Creative Director
As we’re turning D U A in the year of 2021, we wanted to celebrate LILIT. standing on our own two feet. In just this year, some huge milestones that we've achieved are our own website, two new physical LILIT. retail stores and our main mission going forward is to create modest fashion made for all.